Philosophy
The only difference between the way you are today and the way you will be five years from now will be the people you meet and the books you read.
When asked what the philosophy (rather than slogan or logo) of Coca Cola or IBM, no one knew the answer. When asked what the philosophy of BNI was, over 1 million people know the answer -Givers’ Gain®. Zig Ziglar is famous for the quote, “You can get everything in this world if you just help enough other people get what they want.” You will hear it misquoted often using words like “anything” or “reach your goals” instead of “everything”, but Zig really meant everything.